Experiential - Stunt

Creative Direction for the Pharrell x adidas x VIRGINIA Jellyfish.

To celebrate Pharrell’s adidas VIRGINIA Adistar Jellyfish being crowned Sneaker of the Year, and the early release of the “Triple Black” colorway, we took over the streets of NYC with a murdered-out, Imported From Virginia truck rolling through the streets of NYC.

From press office drops, to celebrity drops, all the way to a shock drop at BBC Soho that got so packed the NYPD shut it down.

Agency: Happylucky