Experiential

Creative Direction for adidas x Ivy Park’s first installation in celebration of their historic Black Rodeo release.

adidas x IVY PARK presents Invisible Cowgirl - a one night only, larger than life multimedia installation recognizing and celebrating the invisible history of Black cowgirls and cowboys.

Located at the historic Brooklyn Museum, large scale projection, combined with a shared audio and Augmented Reality experience recognizes the formidable impact of Black women and men on American Western culture. The installation celebrates the oft-hidden history of Black pioneers within cowgirl and cowboy culture and their continued influence and impact on the American Rodeo.