Film

Creative Direction for adidas United Against Racism 2023 Brand Film.

In 2020 adidas made a commitment to lasting impact by creating access and equity for our Black and Latinx communities – culminating in a $120m dollar investment through 2025 to stand United Against Racism.

Through this film we to tell the story of the community actions adidas and their partners have taken as part of this commitment – and socialize it as a culturally rich, community first, immersive story.

Agency: Happylucky

Editors: Maria-Celeste Garrahan & Drew Rosas